Johnson's® Top-To-Toe™ hair & body baby bath gently cleanses delicate newborn skin and as mild as pure water. Newborn skin both absorbs and loses moisture faster than adult skin so it needs superior moisturizationBenefits of productGently cleanses delicate newborn skinBenefits of Ingredientscontains naturally-derived ingredientsHow-to-UseRemove seal to open. Wet body, gently lather & rinse.