How is e-commerce changing the shopping experience

Today's customers expect more choice, easier access and faster delivery. To meet the ever-increasing demands of customers, businesses are finding ways to create seamless multi-channel shopping experiences by integrating brick-and-mortar stores and e-commerce so that customers:

●Ability to research and explore products and services online before purchasing in an online or brick-and-mortar store

●The ability to fully experience products in-store through interactive kiosks, receptionists, and other means before purchasing them online or in-store

●Ability to make purchases anytime, anywhere using any device, including computers, smartphones, smartwatches, digital assistants, and more

●Ability to receive personalized recommendations, coupons and other online offers from businesses based on customer information collected from online or brick-and-mortar stores

●Receive your item where you want it (home or local brick and mortar store), usually within a day or two

●Ability to order items online directly from the store when their preferred stock (style, size, color, etc.) is out of store